Sealy - Serenity Supreme Comforter

Sealy:

In the small town of Sealy, Texas just outside of Houston, a cotton gin builder and operator by the name of Daniel Haynes responded to a request from a neighbor and built a cotton - filled mattress in 1881. The product was so favorably received that Daniel Haynes began receiving more and more requests from neighbors and relatives. Encouraged by the response, Haynes invented a machine that compressed cotton for use in mattresses and received a patent for his invention in 1889. The acceptance for the product grew beyond the local area in Texas and began to be referred to by customers in other regions of the country as the "mattress from Sealy."

In 1906, Haynes sold all of his patents and know - how to a Texas Company that took the name of Sealy. It was in this timeframe that a young advertising executive named Earl Edwards launched Sealy on the road to national prominence. Edwards placed Sealy advertising in The Saturday Evening Post and Ladies Home Journal and ensured that Sealy registered its name, developed a trademark and gave Sealy the slogan "sleeping on a Sealy is like sleeping on a cloud."

In the coming years, Sealy became the first bedding company to seek licensees from different geographical areas and by 1920, Sealy had 28 licensed plants. In addition, Sealy has grown to include lines such as Sealy Posturepedic and joined with Stearns & Foster, to expand their horizons. Sealy has also grown on an international level with the goal of increasing global presence and today has twelve licensees abroad. Sealy has maintained the number one market share position in North America for more than three decades and is prepared and positioned to continue its leadership in the design, manufacturing and marketing of premium bedding products.